You create a beautiful website for your business, optimize it for search engines, market it through social media, and start receiving visitors. But wait! Do you even know where your visitors are coming from? Are they interested in what you have to offer, or are they just passing their time? How many of them are actually going to purchase your product or service?
Answering such questions might seem difficult, but it won’t be once you set up a tracking tool within your website. A tracking tool will enable you to track your visitors, their sources, the number of clicks, the number of conversions, etc. Analytics are crucial because they will help you understand why something in your digital marketing strategy works or why something doesn’t.
For example, you can determine how engaging your latest Twitter or Facebook post was, which landing page is working the best, etc. Since you have invested time and money on your website, it’s important to define goals and use them when measuring web analytics. You can use this valuable information to improve your website and make the necessary changes to correct the particular problem.
Website analytics will help you determine five essential pieces of information:
Website analytics are important because they will provide you with the following capabilities:
There are a number of free tools available to track your website traffic. Two of the most popular are:
Google Analytics- sign up at https://www.google.com/analytics/
Statcounter- sign up at http://statcounter.com/
In most cases, you will simply add a code to your website to enable traffic. Full instructions are provided after you set up a website analytics account.
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