Once you develop your website, you need to develop traffic to the new website. In order to receive visitors and potential leads, you will have to market or advertise your website. One of the best ways to do that is through social media platforms like Facebook, Twitter, Instagram, YouTube, etc.
If you’re just starting to look at using social media to market your website, here are the benefits of doing so:
Your Website Will Receive Exposure
Social media is highly effective in generating mass exposure for a website and the associated business’s products and/or services. This is because billions of people use social media on a daily basis. For example, you can create a business page on Facebook and promote it through paid advertising.
You Can Acquire International Visitors
If your website is intended for an international audience, social media will definitely help. Since social media platforms are used by people across the globe, your website will become visible to them as well.
Using social media marketing is much cheaper as compared to traditional forms of marketing like radio, print ads, and television. It can be a better fit for a new business' marketing budget.
Boost Your Revenue
Even if your website is acquiring visitors from other sources, using social media marketing will raise the number of visitors. Therefore, you will be able to obtain more leads and more customers.
While social media is one of the most effective tools in marketing and promoting your website, there are things you need to do to use social media in an in effective manner.
Determine the Correct Platform
There are many social media platforms out there such as Facebook, LinkedIn, Instagram, Ning, YouTube, Vimeo, Twitter, etc. In order to establish a brand, think strategically and decide which platform would be appropriate for your business. This depends on your target audience and the type of product or service your website is offering. Different social media platforms have different user demographics, so it's important to know your target audience.
Build Better Content
Social media platforms rely heavily on content like articles, blogs, videos, podcasts, webinars, etc. You need to create content which is highly engaging and attention capturing. One great way to do this is by providing free information to your visitors in the form of how-to and DIY articles. This will also build trust and reputation for your website.
Listen to the Needs of Your Audience
When building social media marketing, you have to be patient because success doesn’t happen overnight. What you need to do is listen to the needs and problems of your intended audience and offer them solutions through your products or services. Once that is achieved, your social media campaign will start producing exponential results.
Before you start sending social media traffic to your website, make sure that your website is setup to allow users to easily share your content.
In order to get the most from Facebook, be sure to implement Open Graph tags on your website. If you are using a content management system (CMS) like WordPress or Joomla, there are a number of plugins that you can use to easily add the Facebook tags.
For Twitter, you'll want to make sure that your website can use Twitter Cards effectively. See the developer documentation at https://dev.twitter.com/cards/overview, and look for an appropriate plugin if using a CMS.
If your website does not use a CMS, you might need your website developer to help with setting it up to allow social sharing. Let us know if you need any help.
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