A call to action is a significant part of any website which is closely related to the objectives and audience of a company or organization. It is not only important for all websites including blogs, not only ecommerce websites. Every website has an objective for its visitor and calls to action nudge users to complete that objective.
An effective call to action provides the following benefits to your website:
Utilize the STOP approach to craft an effective call to action.
The number of actions varies site to site depending on the nature of your business as well as your target audience. Make multiple actions available to users, such as Sign Up for Newsletter, View Demo, Download Report, View Current Offers, or Buy Now.
Use a set of words which screams urgency such as:
Be careful while positioning your call to action and make it prominent by using colors which can make your CTA stand out as well as enhance your website’s visual appeal.
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