Building A Website – Identifying Your Target Audience

Identifying your target audience is a crucial stage of your website planning. You might think that your product or service is meant for everybody, but marketing actually weighs heavy on time as well as your wallet. In order to reach potential customers and invest in the right marketing media, you need to choose where to best spend your resources. The following are five easy steps that will help you determine your target audience:

1. Consult Your Business Plan And Objectives

Remember the business objectives which we discussed in the last chapter? They will come in handy here. Analyze your objectives and goals while considering your products and services. Align them and get your train of thought going through customer needs that your products or services fulfill. What makes you different from your competitors? Do you provide any unique products and services? Work on what makes you stand out. Make a list of people who will benefit from your products. This is the key step in identifying your target audience.

2. Research

Make use of existing resources to find out about your customers, competitors, the market, and your industry. Most of the time, you will find that someone has already done that work, and this information will be free of cost for you. But the problem is, that information will not be fully tailored to fit your needs. If you feel that you need more specific data and have the budget to do so, you can invest in research by holding customer surveys or contacting data providers.

3. Make a Customer Profile

Create a customer profile; an in-depth description of your targeted customer which includes key points from their demographic and psychographic information.

• Demographic Information – includes race, age, gender, location, marital status, etc.
• Psychographic Information – includes customer hobbies, interests, lifestyle, behavior, etc.

4. Find Out Where Your Audience Is

Find out where your target audience spends most of their time online – social media, email, what kind of websites they visit. You can use this information for marketing your products and developing an effective website to attract customers.

5. Monitor And Adapt

It doesn’t end here! Monitor your prospects and customers after you have identified your audience. This will aid in maintaining your target audience and keep you up-to-date about changes in the behavior of your customers and their preferences.

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