Building a Website – Identifying Your Business Objectives
When building a website, most people want to skip ahead to the fun part and brainstorm all the advanced features they can add to it or even look at other sites for design inspirations. But graphics and features shouldn’t be the starting point. Rather, your focus should be on your objective oriented goals while setting measurable steps to achieve them.
Where to Begin
Regardless of the type of business you run, begin by listing website specific goals with corresponding objectives that fit your overall market strategy. Following are some potential business objectives for your website:
If you are planning to operate an online store with a goal to increase your sales, your objectives should include proper organization of your site’s content, optimized for search engine friendliness, with effective placement of call to actions elements, and streamlined funneling channels to increase conversion rate.
Becoming an authoritative resource
If your goal is to provide quality content on a certain topic, your objectives should include adding engaging and informative content regularly to establish trust within your target audience on your website as well as on social media.
Improved relations with both potential and existing customers
Whether you’re providing products or services, every website’s objective should be to find new customers using e-mail lists and to market your business. On the other hand, to simply engage existing customers, you need to maintain a positive image of your business with specifically designed content, along with webinars and online support, to give your target audience a reason to come back.
Building your brand
No matter what type of business you run, building your brand should be among your top priorities. Building and maintaining a strong online presence is hard work that requires consistency and commitment to accomplish. Do so by keeping your social media accounts active, by promoting your offers and deals to keep your target audience interested, and by managing your reputation on all other platforms.
Part of your overall business objective is to measure your growth to attain the goals you have set. Benchmark your starting point and measure your growth in each area. Determine which strategies are working and which ones need to be modified.
Build your website based on the objectives you want it to achieve, and let these objectives determine the key elements that are needed in your design and functionality. By doing so you are more likely to get the success you are hoping for.
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