What if your company could save money and change the world for the better? Going eco-friendly makes your tech business stand out from the crowd and shows you're tapped into the concerns of your customers.
Around 88 percent of Americans feel protecting the environment is essential. The majority of people care about the Earth, and they'll support green businesses. In addition to attracting like-minded people to your brand, there are nine distinct advantages to your tech business going eco-friendly.
Reducing energy use and recycling cuts back on your costs. When the company as a whole looks at ways of lessening your carbon footprint, you'll save money on printing, energy used from lights left on and even temperature control issues.
Some recycling centers pay for beverage cans or plastics, too. Not only will you do something beneficial for the environment, but you'll also make a little money back in the process.
When your company commits to green methods, embrace significant changes such as clean energy. Adding solar panels to your headquarters is one example of a way of reducing your energy usage and turning to more sustainable practices.
SAP America creates software and provides software services. It's committed to using green energy and purchased more than 350 gigawatt-hours of renewable energy to run its data centers. As part of the company's commitment to sustainability, it also offers a free online course to help others in IT and digital technologies transform into an eco-friendly model.
One of the most significant benefits of going green isn't the reason you should choose sustainability, but a perk of embracing eco-friendliness — attracting new customers. People who are committed to reducing their carbon footprint seek companies with the same philosophy. You'll automatically attract a few customers by merely sharing your mission of a more sustainable business model.
A side effect of going green is that you'll gain recognition and possibly earn awards. Branding isn't an easy task for any company, so if you are mentioned in an environmental magazine or receive an award from a local organization, you'll get your business name in front of the public.
Another tech biz focusing on sustainability is Die-Tech. It's won the MANTEC Manufacturing Award for Excellence in Sustainability for its efforts in green practices. A few of its endeavors include adding a pollinator garden, heating and cooling production areas via a geothermal system and using the land around its facility as a wildlife habitat.
Establishing greener practices means you're putting out less pollution and are more focused on the health and well-being of everyone in the building. Several studies indicate that green buildings produce happier, healthier and more productive employees. For example, adding certain types of green plants to the interior of your building improves air quality.
No matter which side of the fence you sit on about climate change, there is no doubt that what we do today has an impact on the world we leave for future generations. While some tech industries create more emissions than others, reducing energy consumption and pollution is an excellent first step for facilities that manufacture electronics and those that provide services for digital devices.
Sprint chose more sustainable business practices, such as reducing GHG emissions by 48 percent and using smart building analytics to reduce energy consumption further.
When you spend money and energy updating buildings and the overall appearance of your brand in the community, you'll see results in the customers you attract. Building local goodwill has a $6 return for every dollar spent.
People also state they'll pay up to 10 percent more for green products and services, but this statistic may vary by how dedicated your target audience is to the environment.
As a leading brand, you have an opportunity to empower and educate others about sustainable practices. Offer classes, help your community start an organic garden and set the example for other business leaders in your community. As one company, you can only do so much to create change, but as a community, you can make big strides toward a healthier future for all.
Google is a tech company with a strong commitment to going green. Not only does it focus on making better decisions in the small things it does, such as using resources more wisely, but it also offers users technology that helps it use energy more efficiently and in a more sustainable manner. Its data centers are as energy efficient as possible, too, reducing consumption as millions of searches happen on their servers every day.
Another benefit most companies don't realize when choosing to embrace a green working environment is that you'll attract others who care about building a more sustainable future. Top candidates may want to work for you instead of a competitor just because they are doing something better for the world around them. If all other things are equal between two potential employers, the top talent may choose your company because of eco-friendly practices.
Go Green and Change Your Company
Going green does much more than merely protect the environment. Eco-friendly practices create a company atmosphere where employees consider more than the here and now. The company culture changes when businesses look outside themselves at what they can do to have an impact on the Earth. Positive changes start with small shifts in attitude. The advantages of going green are just added benefits your company receives for doing something good.
Lexie Lu is a freelance UX designer and blogger. She keeps up with the latest web design trends and always has some coffee nearby.
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