Advantages of Responsive HTML versus A Mobile Website
To explain in the simplest terms, responsive HTML is the answer to the question: “Can I build a website that works on all devices?” Responsive HTML is used to design a website that adapts to user behavior and environment based on the size of the screen, orientation, and the operating system of the device. The responsive HTML allows the website to be coded in such a manner that enhances the optimal viewing experience of the user, against a wide range of devices.
On the other hand, a mobile website is specifically created to be viewed on mobile devices. If we look into the mechanics of this, whenever a website is accessed via desktop, the data is sent to route the version of the website that would work best for a desktop computer. Likewise, if a website is viewed from a mobile device, the user is presented with a mobile version of the website. In a nutshell, there are two sites; one for the desktop and the other for mobile.
There are several advantages of a responsive HTML over a mobile website. Read on to find out:
Responsive Web Designs are Resolution-Independent
By resolution independency, we mean that there is a single coding that runs across all devices. For creating a responsive web design, all you need is a single stylesheet and an HTML document to produce a responsive layout that can be run on multiple browsers. Instead of working for different devices, breakpoints are created throughout content and design for smooth transitions.
For a mobile website, you will need to develop 3 websites for optimal viewing across 3 devices; desktop, tablet, and mobile. This potentially means triple the time, money, and effort to give an best fit for most users.
Responsive Web Designs Are Extremely Flexible
Responsive web designs are smooth and flexible, transitioning from one device to another fluidly. The grids and images are designed to fill an allotted space, while keeping the appearance intact.
Responsive Web Designs Give the Ultimate User Experience
The biggest benefit from a customer perspective is that responsive web designs allow for a great experience, enabling the users to view content of a website through devices of their choice and preference. Whether you are accessing a website from a desktop, smartphone, tablet or smart-TV; the responsive web design allows a busy web surfers to seamlessly view website content without the need of scrolling or resizing the page.
Responsive Website Design Is A Google Recommendation!
Yes, Google recommends a responsive web design by claiming it to be a best industry practices. Since a responsive site has a single URL and same HTML across all devices, search engines may find it easier to crawl web pages, and index and organize content. On the other hand, a mobile website sometimes has a different URL and HTML than a desktop website
If a website intends to provide its users with a mobile experience for quick decision making, buying & selling and conducting various transactions; a mobile website may have advantages over responsive. However, for most businesses a responsive HTML website offers a solid solution to accommodating a wide range of user devices in a straightforward manner.
See the infographic below for a great overview of responsive web design from dci: