Marketing Your Website- Paid Online Advertising: A Beginner’s Guide

online advertisingAdvertising your products or services is the key to business growth and development. Until and unless people know what you are offering, and how that can help them, your business will not grow. This is the purpose an advertisement serves.

Previously, businesses relied on traditional media sources to market their products. But the advent of the internet has changed the face of advertising to a large extent. The internet is not just a source of information, people widely use it for shopping too. Shopping is not only consumer driven but also business to business (B2B) as well. This has resulted in the evolution and spread of online advertising.

Companies invest huge amounts of money to advertise their products and/or services online, as part of an effort to get more traffic to their websites that will ultimately result in the growth of their businesses. Online advertising has become a multi-billion dollar industry that, according to some estimates, accounts for over a quarter of the total media spending.

Different Kinds of Paid Online Advertisement

You can increase your online visibility and get more visitors to your website in many different ways. One of the most effective methods is paid online advertising. But if it is not done properly, you may end up wasting a huge amount of money. Selecting the right way to advertise your business online is important. Having a clear idea of what your goals are, and who your target audience is, will help assure that you make good decisions.

Here, we are highlighting some major methods of paid online advertising to help you select the right kind of advertising according to your needs:

Pay Per Click (PPC) Advertising

Pay Per Click advertisements (PPC) are those in which you pay money to the publisher only when a person clicks on your ads. These ads can be triggered by doing a search at Google or other search engines.

Paying for performance is contrary to traditional advertising methods in when you pay for exposure with no guarantee that anyone will take action based on seeing your ads. This creates a big advantage because you can target specific users that take specific actions. For example, you can target users in a specific area searching for products or services similar to those you offer. This makes your advertising more effective and allows you to get the best return on investment.

Banner Advertisement

Banner advertisements are one of the oldest and most common forms of paid online advertisements. They are image based and appear in different sections (top, bottom, sides) of a website. These kinds of advertisements take users directly to the advertiser’s website whenever a user clicks on them. 

Banner ads can also be purchased as PPC, or like traditional advertising can be purchased based on expected or actual impressions. An impression is the number of times that a user sees your banner ad.

Affiliate Marketing

Affiliate marketing in a method in which you hire a large number of online marketers to promote your business. These affiliates are being paid for bringing traffic to your website, or for the actual sales generated by their efforts. While this method is effective in increasing sales, you need to continuously monitor and manage your affiliates to make sure they are not using ‘black hat’ techniques as it could cause serious damage to your company’s reputation.

Influencer Marketing

Social media has also created new opportunities to get your product in front of many people. An influencer is a prominent social media user that has many fans that follow their updates. Like a celebrity, having a social media influencer use or endorse your products can cause other people to buy from you.

As you can see there are many ways to get the word out about your services. You should consider getting some help from an experienced digital marketer before you get started with online advertising, in order to assure the best results.


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