SEO stands for ‘Search Engine Optimization’. It is the process of using different techniques to get more traffic to your website by making it rank high in the search results. Search Engine Optimization is an essential component of business marketing that is comprised of both creative and technical elements and is needed for improving your website’s ranking and getting more visitors on it.
The world today is connected through complex information technology and people have been using it in every discipline in order to perform all their tasks. This has also increased the reach of businesses as they can now connect with millions of people to sell their product(s) or service(s). But, they need to take certain measures to ensure people can easily find them, visit their websites and buy their product(s) or service(s). Since most people use search engines to find goods and services, search engines control majority of the web traffic. Therefore, businesses need to make sure that their websites appear high in search results on all major search engines. This process of attracting a large number of people to your website is called ‘Search Engine Optimization’.
Search Engine Optimization has become one of the major priorities of businesses today as it aids in their growth by directing the right people to their website.
Two major factors that contribute in improving your website’s search engine ranking are:
Search Engines show only those pages in search results that they consider relevant and authoritative. This means that your website should contain useful, updated and quality content that contains words and phrases people generally use to search for the products and services you are offering. These are known as keywords.
Another important factor that contributes to better SEO ranking is the number of links a website has from other pages. However, the quality of those links also matter a lot. So, focusing only on getting more and more links is not the key to rank high in search results; rather, the quality of those links is what matters. Getting high quality links can be achieved by making your website user friendly and updating it regularly to include information that users find relevant and useful.
There are 2 major types of Search Engine Optimization:
White Hat SEO is the one that makes use of those methods and techniques that are in accordance with search engines guidelines such as developing high quality and useful content, quality links and HTML optimization of website to name a few. Businesses that use this type SEO are the ones who look for achieving long term and sustainable goals.
Black Hat SEO is exactly opposite to the White Hat SEO type. This type of search engine optimization finds weaknesses in algorithms of search engines and then exploits those weaknesses to get high ranking for websites. This type of SEO does not follow and even conflicts with the guidelines of search engines. Black Hat SEO includes keyword stuffing, spam links, hidden links and text and cloaking. This type of SEO might be useful for getting quick results, but those results are short term and do not ensure long term growth and development.
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