Internet users all over the world use different devices to access websites. These devices include desktop computers, laptops, tablets, notebooks and smart phones. The availability of these various devices has made it necessary for website owners and developers to come up with websites that will be easily accessible and properly viewed from any of these devices. This led to the creation of ‘responsive websites’.
Responsive websites are simply those that adjust their content to fit in any of the aforementioned devices. Such websites automatically adjust their size, shape, color, fonts, graphics and the place of content according to the device used to access it. Such websites are developed by using either the Cascading Style Sheets (CSS) or Hypertext Markup Language (HTML) as these are the presentation languages used to create responsive websites.
Mobile websites are specifically developed to be accessed through smartphones. They do not usually contain as many pages as the desktop website; hence, they are also known as the ‘condensed version’ of main websites. These websites also usually contain a link to the full website that users can access through desktop computers.
The number of smartphone users are continuously increasing and people have been using their smartphones for all online activities, including web browsing. However, there are still a large number of people using other devices. Due to this, businesses need to develop websites that are user-friendly and can be easily accessed through all available devices.
Businesses have 2 options to reach out to their consumers through websites. One; they can develop separate websites for desktops and for smartphones and second; they can develop a responsive HTML website.
In addition to having the ability to adjust to various devices, a responsive HTML website is also ideal for SEO as it has the same domain for all web pages and provides consumers with a consistent brand experience. This means that the device a consumer is using to access the website will not affect its overall display.
Also, responsive HTML websites save you money versus developing two different websites, one for desktops and the other for mobile. That would cost you more than developing a single website. Responsive websites also have the ability to adjust to future technologies without the need to make any changes in their programming.
Not having a responsive HTML website can actually cost you your business opportunities because users accessing the website through devices other than desktop computers may not get full information, find it difficult to navigate through the website, and my get alienated because of the poor quality of their experience. On the other hand, a responsive website makes sure that every visitor has the same excellent experience, every single time. When a website is user-friendly and adjusts to every device, consumers are more likely to visit it often, resulting in the increase in traffic to your website and ultimately, a growth in your business.
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