Building a Website- The Importance of Having a Mobile Friendly Website
Currently, mobile internet users make up 52.7% of total internet users. This number is expected to increase to 63.4% in 2017. With the increase in mobile internet trend and facilities, more and more people are shifting towards mobile internet usage and accessing online content through their mobile devices. If you don’t make your website mobile friendly, chances are you will be missing out on quite a large number of visitors and potential customers.
Benefits of Mobile Websites
- Bounce rate Reduction
Content optimization is not the same for mobiles and desktops. If you don’t optimize your website, your bounce rate is going to shoot through the roof because visitors will just leave after seeing that you don’t have a mobile website. But if you provide them with an engaging mobile experience, visitors viewing your website on their phone will have a good experience and engage with your content.
- Increased Conversions
If you use the same version of your website for your mobile and desktop, it is highly unlikely that you will have any conversions from mobile users. Mobile users lack patience and they would rather switch to another brand rather than trying to figure out how to navigate a website that is not responsive on their phones.
- Improved Brand Engagement
People are more oriented and loyal to your brand if you offer a good mobile experience for your customers and visitors. If your mobile website is difficult to navigate, you might lose your customers to competitors.
- Mobile traffic
Over half of all searches at Google originate on mobile devices. There are over a billion mobile phone users and it is worthwhile to tap into this pool of potential customers.
- Different User Needs
The web and browsing objectives of mobile phone users are different than the desktop or laptop users. This translates into their need of retrieving information in a quick and convenient manner. It has been shown by some statistics that mobile users are more likely to shop and buy online as compared to desktop users. To make decisions on the fly, customize and optimize your website in such a way that mobile users can get easy access to all information and relevant links.
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