You might have heard that ‘first impressions are lasting impressions’. This is true for businesses as well as their websites. Your homepage should look professional to promote trust. When a potential customer visits your website, they should be able to identify the products and services which you offer immediately. Many websites lack in providing their users with clear information about their products and offerings. If you follow the five tips for an effective home page below, you will be on your way to generating more potential customers from your existing traffic.
This is the era of social media and digital marketing. Social media is one of the best means to market your business through your customers. Place social media buttons in easily accessible places on your homepage where they do not interfere with the content and layout of the page. A click by a user will share your content to their Facebook, Twitter, Instagram and LinkedIn profiles, and you will be able to reach countless new potential customers.
Never underestimate the power of relevant images. Many people are visual-oriented, i.e. they tend to attract more towards visuals like pictures, graphics and colors, gaining more information by seeing rather than reading. Too much text on a page can send the user away because lines of text don’t just look boring – they are boring. Happy smiling people can bring more life to your website and make visitors want to reach out to you.
Placing your contact information like telephone number, email and physical address in the top right corner of your homepage is always appreciated by users. That top corner always catches the eye first, and most users are looking for contact information on websites. We've seen many times that simply adding a phone number to a website, in a prominent location, will increase calls from customers.
User-friendly navigation is an art in itself and plays a key role in an effective homepage. Links to contact us, business hours, testimonials, return and other policies, and FAQ pages should always be easy to find on the home page. Your navigation should easily lead prospects into your sales funnel.
Place your sign up section amongst the tabs in the top right portion of your web page to encourage your visitors to get involved! Depending on your offer, the sign up could be a request for more information, an option to schedule services, or the option to buy now. Good call to actions help to give users a next step to take, and will help to decrease your bounce rate. We'll talk more about the effective use of call to action elements in upcoming articles in this series.
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