Are you getting enough traffic to your web site?

Even the best looking, most functional and compelling web sites sometimes need help getting traffic. While most client sites developed by BCS do position well in the search engines for terms relating to their industry [referred to as Search Engine Optimization (SEO), or Search Engine Placement (SEP)], some clients want more from their web site.

Search Engine Marketing (SEM), or Pay Per Click advertising, can give you increased traffic to your web site at a cost that is very affordable. As more people use the internet to search for services and products (versus old technologies like Yellow Pages), you can leverage this trend to maximize your advertising ROI.

Pay-Per-Click (PPC) advertising uses a performance pricing model, unlike traditional advertising where you pay for exposure. In other words, no matter how many times your ad displays on Google or Yahoo, you only pay a fee when a user clicks on your advertisement. Additionally, PPC advertising allows you to set geographic targeting preferences, so that your ad only appears within markets that you wish to target. This highly targeted advertising allows you to reach only the prospects that will be productive for your business.

Ours is not a cookie-cutter approach to search engine optimization, where you spend thousands of dollars to be guaranteed top ten ranking for just a handful of search terms. Your marketing strategy will be custom-tailored to your business, and our work starts with  research to identify the relevant keyword search phrases that are being used by internet searchers. From there we develop landing pages to take advantage of natural placement opportunities (free traffic!), and optimize your Google AdWords* advertising account.

For an initial 90-day engagement, we are there with you to refine and optimize your internet marketing efforts, and we show you how we are doing so. At the end of the initial engagement, you may continue with our services or take them over yourself.

Give us a call at 804-421-2400 if you would like to discuss increasing the number of qualified prospects that visit your web site.

*We can also assist with advertising at other search engines like Bing, but most clients start with Google advertising because Google has most of the traffic.